Low-content products are a powerful way to generate income and leads. However, to be successful, your low-content product needs to provide customers with value. If it doesn’t deliver on what the title or marketing materials promise, customers won’t continue to buy from you.
Here are 5 ways to ensure that your low-content isn’t low value.
Table of Contents
Solve a Problem
When you solve someone’s problem, you provide enormous value.
Get to know your audience and understand their unique issues. If you’re a career coach, maybe your clients need help managing their time. Or, if you’re a health and fitness coach, clients might be pulling muscles when they lift weights. Discover their issues and then work to solve them through your low-content product.
Listen to your followers on social media, make note of questions they frequently ask you, or use online tools to see what your target audience is searching for on Google.
Once you’ve narrowed it down, create a low-content product that will help solve that problem – or at least one aspect of that problem.
For example, you can create a time management journal, a warm-up routine checklist, or a weight-lifting tracker.
Teach a Tactic
Give somebody a tangible skill that they can apply in their daily life, and you’re giving them something extremely valuable.
Again, review your target audience and choose a single problem to solve or one step towards a dream that you can help them achieve. Then, figure out how to boil that down into one helpful, effective low-content product that will deliver a quick win and measurable progress. Create a tip sheet, habit tracker, illustrated how-to, or success calendar.
Help them Achieve a Common Goal
Low-content products are great add-ons to courses or bootcamps – any situation where you have a group of people working towards the same goal.
Choose one of the goals you’ve set for your audience and create a low-content product out of it. Clients will find the product extremely valuable because it will help them stay focused, reinforce what they’ve learned, or boil down the most important points. This could take the form of a checklist, infographic, how-to, customizable templates, and more.
Soothe a Worry
What do your customers worry about? What are their pain points? Answer that and you’ll be able to create a high-value, low-content product.
Do they worry that they’ll never be able to transition to another job? Or that they’ll never build muscle and gain confidence? Create a low-content product that is inspirational and motivational, focusing more on steps that will address feelings or insecurities, instead of a more tangible how-to product.
Make them feel something and you’ll convince them of your product’s value. Create a journal with motivational quotes, daily affirmations, daily gratitude journal, and more.
Make it Look Professional
This final tactic to ensure that your low-content product isn’t low-value is more about appearances rather than content.
You can give the best tips in the world or develop the most efficient, succinct how-to, but if it looks unprofessional, customers won’t find value in it. Find a template online or outsource your low-content product and ensure that it looks professional and polished.
If you provide your customers with value, and present your products in a way that demonstrates value, you’ll be well on your way to low-content product success.